Manou Messmann is an expert in consumerbehavior within the fashionindustry. Her aim is to strengthen the industry by knowing the consumer inside out.
My name is Manou and I am an expert in consumerbehavior within the fashionindustry. My aim is to strengthen the industry by knowing the consumer inside out.
To do that, I help brands to become stronger. I have a background in psychology, communication and creative leadership and use these approaches to understand the consumer. The consumer is everything. Without them, we don´t exist. So make sure you know everything you need to know about your consumers next move, otherwise other brands will take your place.
Besides doing lectures and keynote speaks full of wisdom, I always make sure that the knowledge is delievered in a fun, fresh and down to earth way. And I always make sure that the audience is with me all the way!
Manou did a TED talk about the relevance of fashion in our society today. It has the title: "Are you wearing your future"?