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As ever, the economy has marched on through the agricultural, industrial, as well as the information and service ages, assigning the former titans of industry to the dustbin of history as it passes them by. With sustainability redefining industries, companies must either adapt or fall prey to this cycle of creative destruction. As a past consultant with Fortune 100 companies, an impact entrepreneur and professor, Jay realized the need for a model that bridged the gap between sustainability and business. The model needed to be actionable, giving businesses a new perspective as well as a clear pathway forward, creating a virtuous cycle delivering abundance for shareholders, the planet and society.

In articles published by the MITSloan Management Review, Stanford Social Innovation Review, Forbes, TriplePundit and Virgin.com as well as speaking engagements spanning Europe, the United States, Japan and New Zealand, Jay Friedlander has bridged this gap the abundance cycle. Abundant enterprises adopt a new perspective that simultaneously fosters innovation, opens new markets and cuts costs while strengthening communities and restoring the environment. A dynamic speaker who engages audiences with examples across industries, Jay has given talks to for profit companies, start-ups and social entrepreneurs. The format of the talks vary from a keynote highlighting how to use abundance as a driver of innovation to broader topics showing how sustainability is redefining the economy. Jay also does workshops leading people through the abundance cycle where people gain new insights into their business and learn how to make sustainability strategic and maximize impact. For more information on the abundance cycle checkout www.abundancecycle.com or Jay's TEDx talk https://www.youtube.com/watch?v=18Pak0rXCrE

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