David Koren is an expert in community building, marketing, communications, strategy, public engagement, and cultural entrepreneurship. He has worked on arts and architectural projects in more than 20 cities. David is the President of SHIFT Living, a startup that is creating new, community-based urban residential models. He is also the Executive Producer and Executive Director of FIGMENT, a participatory arts festival that takes place in 12 cities in 3 countries. David has over 20 years of experience leading marketing, business development, and communications efforts for design firms including Gensler, Perkins Eastman, Ralph Appelbaum Associates, ESI Design, and WSP.
David is the author of The Architect’s Essentials of Marketing, a basic guide to marketing for architects, published by John Wiley & Sons and endorsed by the American Institute of Architects (AIA). He is a Fellow of the Society for Marketing Professional Services and a Certified Professional Services Marketer (CPSM). David was the 2005-2006 President of the New York Chapter of the Society for Marketing Professional Services (SMPS), and the 2003 recipient of the SMPS New York Chapter’s Marketing Mentor Award. He was the co-chair of the Marketing Committee of the New York Chapter of the American Institute of Architects (AIA) from 2001 through 2004. In January 2008, David was named one of the "40 under 40" in Building Design & Construction Magazine.
In addition to his work in the design industry, David is the Founder and Executive Producer of FIGMENT, a participatory arts event that now takes place in more than 10 cities in 3 countries. FIGMENT was founded on Governors Island in New York Harbor in 2007, on the premise that everyone is an artist, and that art should be something that everyone should be able to create and interact with. The NYC festival has grown dramatically, and now welcomes 25,000 participants each year who engage with over 250 arts projects. Starting in 2010, FIGMENT has spread to other cities, and FIGMENT events now take place in more then 10 cities around the world. The Village Voice has named FIGMENT NYC the Best Art Festival in New York City. FIGMENTs brand was recognized by a “Making the Case” award from AIGA. BBC Travel has written, “If Figment were a country, it would be the happiest in the world – and I would apply for citizenship immediately.” David’s book, FIGMENT (What is this? Why is nothing for sale? Why is everyone smiling?) is available as a softcover and ebook on Amazon.com.
David is a frequent writer and speaker on topics related to marketing, design, and community-oriented arts and cultural engagement. In 2012, he taught a course in International Advertising and Promotion at Parsons The New School for Design. He is a 2013-2014 fellow of the Chief Executive Program created by National Arts Strategies and funded by The Andrew W. Mellon Foundation, the Fidelity Foundation and The Kresge Foundation. He is also a mentor in the National Arts Strategies Creative Community Fellows Program. David is a graduate of New York University (BFA in Dramatic Writing) and Trinity College in Dublin, Ireland (M.Phil. in Irish Theatre). In addition to his book on architectural marketing, David has two plays in print, both published by the Dramatic Publishing Company.